WE UNITE
Natural CBD oil products, with a focus on nature, sustainability and quality.
04
problem
We Unite came to us with a logo and some initial product packaging, but needed our expertise building a brand around these elements. They were focused on sustainability as a core pillar of the brand which informed many of the design decisions, right up to choosing recyclable packaging options and working with suppliers to create a premium experience without losing this vision.
solution
We designed the brand from the ground up keeping the sustainability element front and center. They launched on time with a fully custom web experience for their customers, a bespoke "founder's box" for the first 500 people through the door, and a fleshed out product range with multiple scents.
Naturally-sourced products and an ethical approach to business were important to the corporate team, and the website also had to appeal to people interested in the science behind the manufacturing process, especially in an industry that was lacking regulation at the time.
The clean, natural feel of the brand and site was received well upon launch with the founder's box set selling out in the first weekend. This was a great project to work on with a supportive and collaborative corporate team.
.more work
